#Affordable social listening tools how to#

Moreover, the tool collects mentions of your brand from other publicly available sources, including news sites, blogs, review sites, podcasts, and newsletters.

I will show you how to measure the share of voice based on Brand24, one of the top social media monitoring tools available on the market.īrand24 collects all publicly available brand mentions containing your predefined keyword, including mentions posted on all major social networks, for example, Facebook, Instagram, Twitter, YouTube, or Twitch. Such tools collect and analyze the data you need to calculate the SOV. You have to know the social media reach of every single post, the type, and the number of interactions and compare these metrics to the whole industry.Ī helping hand is a media monitoring tool. The share of voice is a great metric to assess the results of a PR campaign.Ĭalculating the share of voice you generate while conducting organic PR activities is a bit trickier than measuring the paid share of voice. It might seem challenging, but luckily we can use the share of voice tools that will do the job for us.Īs the share of voice can be tracked across various channels, including social media, traditional media, and online search, you can implement this formula to measure: Share of voice = (Your brand metrics / Total market metrics) x 100 It could be your social media mentions, website traffic, link clicks, or paid advertising clicks. How to measure the share of voice? To calculate SOV, you need to divide your brand’s measures by the total market measures. While market share is a valuable metric for determining your brand’s sales in the marketplace, the share of voice is important for understanding how often your target consumers see and hear your brand name.

Market share or Share of Market (SoM) is the percentage of sales within a given market that are attributed to a particular brand, company, or product. Share of voice (SOV) measures the percentage of brand awareness within a given market that is attributed to a particular brand, company, or product. While the two concepts are often used interchangeably, they are actually quite different.

You can use this metric to calculate the percentage of a brand’s visibility regarding:īy tracking these metrics over time, companies can see how their SOV is changing and what steps they need to take to improve their position in the market.

It gives you an overview of your brand’s position in the whole market. Share of voice (SOV) measures your brand’s visibility across different marketing channels against your competitors. We discuss how to track different kinds of share of voice, how to measure it, and, finally, what you can do to improve it. This blog post will answer all your questions about this digital marketing metric. The higher the SOV, the more authority you have within your business niche. It helps you determine the visibility of your brand against your competitors. The share of voice (SOV) is one of the most important marketing metrics.

#Affordable social listening tools how to#